June 6, 2009

Hilfiger Denim Lookbook FW09

An inspiring lookbook worked to the detail framing a Hilfiger Denim fw09 collection inspired in the Pop Art Culture Icons.

In order to create the perfect surroundings for the lookbook we must to create layers and textures as the pop art artist did. Working on the richness of the materials and handcraft manipulating. We designed more than 70 posters

and pieces inspired in the Pop Art Artist of the 70’s and their look and feel. Bold images, bold texts, different pasting techniques, tearing apart, re-gluing, re-tearing… 4 different walls of 5 meters long each for each line. Followed for a strong shooting and lookbook, also the same idea of overlayering, using reviva paper, screen-print and stickers on the envelope and the cover
Credits:

icon_idea
 Pepe Villaverde
icon_art
 Pepe Villaverde
icon_creativedirector
 Jristian Limsico


2009