September 16, 2014

ICONS of FASHION – deBijenkorf

International retailer deBijenkorf brief for September Fall Winter season trigger was to make a statement about what the “Icons of Fashion” means. Being part of deBijenkorf approach, and fashion trend settler, the campaign should not only launch the new season, but inspire to everyday consumers. Our concept was to bring high editorial aesthetics to everyday situations, the more casual the better, we choose three iconic everyday situations to portrait fashion in an unexpected way, making everyday life iconic. Mommy, House keeper and Laundry where the chosen stories.
Credits:

icon_idea
 Pepe Villaverde, Roos Smitt
icon_art
 Pepe Villaverde, Isobar
icon_photo
 Oof Verschuren
icon_creativedirector
 Pepe Villaverde


2014