July 10, 2013

Satorisan

Live by the Walk! Satorisan, a footwear company based in Spain, asked us together with Stereofun to develop from scratch their new brand strategy and the creative approach for the Spring-Summer 13 collection. It’s great to work for a small company like this, passion and energy-driven and with pretty cool shoes.

We teamed up with the great David Navarro on the creative direction, strategy and design, Elena Llovería (The Colornaut) on the art direction and illustration, and last but not least the restless friends of Ingamana on the development. Together we created the new brand site www.satorisan.com, an integrated campaign & e-commerce site.

As part of their brand strategy we had to communicate on this Spring-Summer 13 Campaign some of the singular features of the brand. Not only showing how the products look but trying to show the personality of the brand and its unique point of view.

Our solution was to create a simple story told in 7 images where the main characters live singular moments. We mixed product information with the campaign images in a gallery (pics & video), driving the user easily to the e-shop. The main challenge was to follow the principles of the brand, seeing things differently with a unique point of view and reflect this in a e-shop.

We picked Magento as the main structure of the e-shop, but from the beginning we tried (and we think we made it) to create a different experience. The main structure of Magento was modified to fit into our interface, keeping it simple and highly visual and usable.

We tried to create a e-shop experience that works in different environments (tablet & desktop) with a similar interactive approach.

Credits:

icon_idea
 Pepe Villaverde, David Navarro
icon_art
 Pepe Villaverde, David Navarro
icon_creativedirector
 Pepe Villaverde, David Navarro
icons_illustrator
 The Colornaut


Awards & mentions:
Awwwards Site of The Day (03-08-2013)
FWA Site of the day (26-08-2013)

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