August 6, 2010

Tommy Japan Ss10

Tommy & Tommy Girl are two brands that live below the Tommy Hilfiger umbrella and are exclusive for Japan. The target was a streeter savvy youngster than the Hifiger Denim. We wanted to engage them with a street-preppy twist. The Prep Squad is back!

After the sucessful Fw10 campaign, the Prep Squad is back. This time rising the preppy

flags a marking the areas with patterns and preppy spirit. This fighters and conquers of the beautification, with reminiscent actings of the france liberation pictures, are on the go. Flagging blue striped preppy as banners at dawn, this spring summer shoot by Peggy Sirota captures a posy of positive rebels as characters of Tommy Japan new season.

 Pepe Villaverde
 Pepe Villaverde
 Claudia Bruno
 Peggy Sirota