I am a multidisciplinary Creative Director, Art Director & Designer. Supervillain, experience’s sponge, story teller based in Amsterdam (Yes, I still miss the spanish food and the sunny spanish weather). I am passionate about doing things happen, so I as well are Mentor and External Proffesional Advisor for Amsterdam University (Amsterdam Fashion Institute), Associate Judge at The Annual Webby Awards (IADAS), Art Director for the International Fashion Magazine “Bare Journal”, founder of a Co-working space, and a start up entrepreneur. When possible in-my-free-time-novelist and active member of the underground art collective Gasp!nc. And I am a freelance consultant and I like to play!
My last 14 years can be sum up as a search of brand concepts, strategies and experiences focused on the user, with an unique and award-winning creative outlook, .Throughout my roller-coaster trip I’ve worked for a wide range of clients that include local and international brands, such as Kia Motors, Balay, Fnac, MGM/United Artist, FIB Heineken, Mtv, Nickelodeon, OnPictures, Curver, Sealy, Cuatro Tv, Ono, Mutua Madrileña Master Tenis, Atleticode Madrid, Tommy
Hilfiger Global, Hilfiger Denim, Disney, Tommy Japan, Satorisan, Adidas, deBijenkorf… as well as non-profits organizations. My projects make me collaborate with great people, and to lead teams, trigger creative thinkind and move passions from international agencies such as Kitchen, Tommy Hilfiger Europe, DDB, JWT, GREY, Tribal DDB, Strawberry Frog, Isobar…

All this clients represents a strong experience through different product categories, automotive, house appliances, films & Movies, sneakers, fashion, videogames, sports, food, drinks, music festivals, communication channels, tv… My work has been awarded and recognized with international prizes and nominations such as Fiap, Laus, Fwa, Spin Awards and Awwwards. And helped through mentoring and coaching to get the first ever D&AD young blood pencil.

The last years I’ve been focusing on  helping brands and agencies as creative director and brand thinker. If you think I can help you, drop me a line!. Let’s chat!!



2016 – D&AD Mentor Pencil Winning Young Blood team – AMFI
2013 – FWA Site Of the Day – Satorisan
2013 – AWWWARDS Site of the day – Satorisan
2012 – WEBBY AWARDS associate jury.
2010 – SPIN AWARDS Best Design Nominee
2009 – FWA Site Of the Day, 2009 – Hilfiger Denim SS09
2009 – Stunning Advertising In-book works
2008 – FWA Site Of the Day, 2008 – Hilfiger Denim FW08
2007 – 3 x FIAP finalist TV single
2007 – 1 FIAP finalist TV campaign
2007 – LAUS silver


2016 – D&AD Pencil Branding Mentor – mentoring D&AD pencil winning team on branding
2015 – Best Fashion App Nederlands – deBijenkorf
2015 – Lecturer Amsterdam University – AMFI
2015 – The Next Digital Talks- Speaker
2015 – Associate Jury WEBBY AWARDS
2014 – Associate Jury WEBBY AWARDS
2013 – Associate Jury WEBBY AWARDS
2013 – The Start Smart Club Talks – Speaker
2012 – Associate Jury WEBBY AWARDS – 17th Annual Webby awards in the Interactive Advertising & Media, Social Media, and Web Features and Design categories.
2009 – Stunning Advertising – Best Advertising from Spain
2008 – Radio Interview – “El programa de la publicidad” – Creatives that move you.
2009 – CdeC Special Issue Creative Anuario
2009 – Ñ-Shots – Issue 32, Best campaigns of the year.
2009 – Ñ-Shots – Issue 29 (Findus)
2009 – Ñ-Shots – Issue 27 (Kia Motors)
2008 – CdeC Special Issue Creative Anuario
2008 – Ñ-Shots – Issue 24 (Fnac)
2007 – CdeC Special Issue Creative Anuario